Apple may be reserving location based advertisement on iPhone for themself. In one of its posting, Apple message to apple developers is clear “If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.”, indicating its interest in location based ads.

With the new trends in smartphones, mobile, location based ads is definitely the future of advertisements. Google and Apple are equally aware as both have acquired leading mobile ads companies, Admob and Quattro Wireless respectively. Question is will Google, the King of ads, move in the direction of Apple to monopolize location based ads on android?