Larry Page became the CEO of the big G, again, the company that we all love. At least we love Android, probably the 3rd most important Google product now- after search and Adsense. In case you don’t believe it yet, let me beat it into you again, mobile is the future of the web and everything we do online, from searches to social networks, eCommerce to email, and hence the future of our darling Google. But more important in mobile is location. Location accurate search results with location targeted ads is the essence of mobile web, particularly mobile search. The tech-heads at Google know that. And the new boss is not taking it lightly.
According to San Jose Mercury News, an email was leaked that detailed a conversation between top Googlers inlcuding new CEO Larry Page, Android boss, Andy Rubin, Google location product manager Steve Lee among others. Larry wants answers on why partner companies will be using competitors location data.
Last year, Motorola, one of Google’s biggest mobile partners, was planning on using Skyhook Wireless’s location data for its handsets over Google’s location data.
“I cannot stress enough how important Google’s wifi location database is to our Android and mobile product strategy,” Google location service product manager Steve Lee wrote. “We absolutely do care about this (decision by Motorola) because we need wifi data collection in order to maintain and improve our wifi location service.”
Google is in trouble in most of Europe on location data collected with WIFI some of which contain inappropriate images.
We all need to be aware that location data is very important to mobile advertisement and expect Google and other big companies to want to capture as much as possible information from your phone with or without your knowledge.
